Updated by IGN for 2017
Machines no longer lined arcades. People stayed home, choosing instead to play virtual pinball on a variety of platforms. Even pinball enthusiasts could remain in their house, maintaining their private collections. At the beginning of the 21st century, pinball became a collector’s market…
…By gearing these variants toward specific customer groups, Stern ensured it wasn’t wasting money on unnecessary parts and unneeded features. And during pinball’s dark ages, Dankberg says Stern also increased its focus on publicity and press –– much of the world thought pinball was gone, and it was Stern’s job to correct that notion.
Source: IGN The Inside Story
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