Forget “30 for 30” because the attention span of the Internet is too short for that. This is “12 for 12”. Apparently they have given themselves 12 minutes to tell a compelling story. This compelling story is about Stern Pinball.

Although the current pinball resurgence is a welcomed boom, throughout its 30 years in business, Stern Pinball has stared into the abyss and faced the threat of obsolescence on more than one occasion. They deserve a lot of credit—not just for producing new games—but for keeping the entire pinball industry in-play by adhering to a simple strategy: ALWAYS CREATE FUN. The secret to their success is the reason we play; and thanks to Gary Stern and his team at Stern Pinball, more pinball wizards from around the globe are discovering the magic and allure of the silver ball.